By Dorianne Sager
In our consumer society, branding is everything. Slick advertising campaigns and
snappy catch phrases package items like cars, shoes and furniture into a
lifestyle that you need to have. And the better the packaging, the more people
want to buy what's for sale.
Online dating is currently the trendiest high street for millions of people
shopping for love, but just as Nike's "Just Do It" slogan influences the
sneakers we buy, it's the profiles with the clever headlines and catchy content
that will sell - remember, packaging is everything. So for those who don't want
their profiles collecting dust on the shelves, here are some tips for writing a
personal ad that will attract the right kind of shoppers.
|
 |
|
 |
Remember, you're trying to sell the person you are, not the person you would
like to be after you shed 10 kilos, get a raise or a face-lift. So you're bald?
Some women like shiny domes. You have cellulite? Let me introduce you to 95% of
the female population. You're 45 and you still live with your mother? Okay,
you're on your own there.
The point is, make light of your shortcomings and they are no longer
shortcomings, they are endearing. Confidence and self-acceptance are sexy and
if it turns into something serious, it will be you in the relationship, not an
airbrushed fantasy.
|
 |
Always check your grammar and spelling, nothing spels idiott more then a person
who doesn't got a good grasp of the inglish language. It takes less than 5
minutes to run your profile through Word to make sure it reads well and
correctly.
|
 |
Go into as much detail as possible about what you want and what you are
interested in. When you talk about the last movie you saw, describe what it was
you liked about it.
Don't just say you're looking for someone who is sensitive; you want someone
who will make you warm pumpkin soup when you're sick. You don't just want
someone with a good sense of humour; you want someone who will dress up like a
clown and take you to the circus when you've had a bad day.
Be clear about what you don't want. If you're not interested in attracting
sleazy men, don't describe yourself as a porn star. And this goes for both
genders; keep all fetishes to yourself until you get to know each other better.
|
 |
"Knight in tarnished armour seeking damsel to rescue - preferably one who doesn't
mind going Dutch."
Take whatever you can from popular commercials, TV shows or movies, then
plagiarize and adopt to suit you.
| For example, |
"Flowers to impress on the first date - $50. 3-course meal and two tickets to
the movies - $150. Chance at living happily ever after with me - priceless."
|
|
 |
Make the effort to post a current and flattering photo of yourself; people are
more inclined to buy something if they can see what you're selling.
More tips on creating that perfect photo
|
|
